Visa Loyalty Programme
Two films for the Visa Loyalty Programme, designed and animated by CUMI and played at the Visa conference. Produced simultaneously to meet a short deadline, the first film has the Head of SME at Barclaycard talking about how Visa helped their business, through a new website and mail outs to drum up interest, and needed a serious, sophisticated look; the second used Flash and After Effects to add patterns and texture into the backgrounds of a series of Vox pops, built around the Visa colour palette and allowed to be more fun.
The Brief
CUMI designed and animated all the sections for these two films, played at the recent Visa conference, producing them simultaneously to deliver them in a short time frame.
What CUMI Created
Motion graphics animation built directly in After Effects.
Film 1: Barclaycard Commercial
Visa Loyalty Programme (1 min 57 sec): the Head of SME at Barclaycard talks about how Visa helped their business, through a new website and mail-outs to drum up interest. Graphics here needed to be serious and sophisticated.
Film 2: Vox Pops
Visa Loyalty Programme (2 min 45 sec): patterns and texture, built in Flash and After Effects, brand a series of Vox pops with the Visa colour palette. Where Film 1 was serious and sophisticated, this film was allowed to be more fun.
Credits
- Design & Animation
- CUMI
- Client
- Visa