Unilever Refreshment Film

Client: Unilever
Services: 2D Animation · Character Animation

A fully illustrated brand film for Unilever's Refreshment category, following everyday moments around the world, a cafe chess game, a family's ice cream on a summer drive, a Japanese street, that close on the category's own real tagline, Share Happy.

The Brief

As part of their 'Refreshment' conference, CUMI created this 1 minute 30 second animation to excite the audience about the part they play in bringing refreshment to a world of people. Although the corporation has a vast range of products, this film focused in on a particular range.

What CUMI Created

Created using Photoshop, Flash and composited in Aftereffects, plus using painted backgrounds, the film was made in 2 weeks, a fully illustrated, full colour piece moving between everyday scenes on several continents.

Gallery

Unilever, Refreshment Film, two illustrated men playing chess in a cafe — Two illustrated men over a chess board, one of the everyday scenes the film moves between.

Unilever, Refreshment Film, family eating ice cream in a car passing a billboard — A family's summer drive, ice cream in hand, passing a roadside billboard.

Unilever, Refreshment Film, closing graphic reading Share Happy beside a leaf mark — The film's closing graphic, pairing Wall's own real tagline, Share Happy, with a leaf mark.

Credits

Animation: CUMI
Client: Unilever