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theAcademy, Discover, Learn, Share: showreel still

theAcademy, Discover, Learn, Share

Client
theAcademy
Services
Character Design · 2D Animation · Motion Graphics

A character led explainer film for theAcademy, a learning and knowledge sharing platform, following a small cast of coloured cube characters through webinars, laptops and office life, closing on the line Discover. Learn. Share.

theAcademy, Discover, Learn, Share: full film

What CUMI Created

CUMI built a cast of simple, coloured cube headed characters to carry the film, a bespectacled blue character taking notes, a green character presenting to camera, an orange character at a desk, and a pink character on a phone, shown together and individually across a run of short scenes. One sequence shows a laptop screen registering for a webinar on theAcademy's own site, another shows the green character celebrating beneath a glowing lightbulb. The film closes on theAcademy's own logo card, ending on the line Discover. Learn. Share.

Frame from the theAcademy film, four coloured cube characters standing together
The film's small cast of cube characters, shown together early in the piece.
Frame from the theAcademy film, a laptop screen showing a webinar registration page on theAcademy's own site
A laptop screen mockup of theAcademy's own webinar registration page.
Frame from the theAcademy film, a green cube character celebrating beneath a glowing lightbulb
One of the film's character beats, a lightbulb moment celebrated with raised arms.

Credits

Character Design & Animation
CUMI
Client
theAcademy