St James's Place O2 Conference Opener
An opening film for St James's Place's corporate conference, screened on a giant screen at the O2. St James's Place is a wealth management organisation with £27 billion under management; CUMI won the pitch to design and animate the conference's opening film, built to feel atmospheric and engaging using a mixture of traditional hand drawn techniques and serious compositing in After Effects CS5.
The Brief
St James's Place, a wealth management organisation with £27 billion under management, needed an opening film for their corporate conference, to be shown on a giant screen at the O2. CUMI won the pitch to design and animate it, with a brief to make the film feel genuinely atmospheric and engaging for the room.
What CUMI Created
The finished film combined a mixture of traditional hand drawn techniques with serious compositing work in After Effects CS5, designed to fill the O2's giant screen and set the tone for the conference from its opening moments. The animation of the lion was originally drawn at 12 frames per second but due to the cinematic feel we went back and animated all 25 frames per second to create the smoother realistic movement.
Credits
- Design & Animation
- CUMI
- Client
- St James's Place