Restore The Earth

Client: Restore the Earth
Services: Illustration · 2D Animation

A 30-second illustrated short made for a Hyde Park festival campaign, voiced by Joanna Lumley, telling the story of two neighbours, Freddy Footprint and Harry Handprint, to spark interest in ecosystem restoration.

Restore The Earth campaign artwork — Key art for the campaign, from the film's own poster image.

Restore The Earth, Freddy Footprint releasing a fish back into a pond, surrounded by woodland animals — Freddy Footprint returns a fish to the pond, among the film's woodland cast.

Restore The Earth, the film's closing donation card — The film's own closing card, inviting the festival audience to text in support.

The Brief

Working with writer/director Luke Bradford (Frogspawn Creatives) and the Restore the Earth team, CUMI was asked to produce a short advert to play at a music festival in Hyde Park, a way to spark interest in the charity's ecosystem restoration campaign among a festival audience rather than a typical broadcast one.

What CUMI Created

The film tells the story of two neighbours, Freddy Footprint and Harry Handprint, voiced by Joanna Lumley, a gentle, illustrated way into a message about restoring the planet's great ecosystems, forests, oceans, freshwater, tundra, corals and soils.

Process & Approach

The campaign's own message stayed close to the surface throughout, governments and companies need to act, but the film's tone doesn't wait for them; it asks what one person can do, on the idea that enough individual action adds up to a real grassroots movement. "Will you do something to leave a positive mark on the world?"

The Film

Hands up for the Earth.

Credits

Writer / Director: Luke Bradford (Frogspawn Creatives)
Voice: Joanna Lumley
Illustration & Animation: CUMI
Client: Restore the Earth