Radley Yeldar Film 2010
A promotional film for Radley Yeldar, built by hand drawing illustrations and compositing them in After Effects, with minimal CGI in its case study sections. Radley Yeldar's own playful brand (their Charlotte Road building is plastered with hand drawn illustrations) gave CUMI both existing artwork to animate and space to create new pieces alongside it.
The Brief
Radley Yeldar have a playful brand, and their building in Charlotte Road is plastered all over with lovely hand drawn illustrations. The brief was to bring that same spirit to a promotional film for the agency, animating existing brand illustrations while also creating new artwork, with minimal CGI worked in for the film's case study sections.
What CUMI Created
We storyboarded the film and then created all the small animations that would be composited together later.
The Film
A playful brand, hand drawn to life.
Credits
- Illustration & Animation
- CUMI
- Client
- Radley Yeldar