Pradaxa Two Films
Two animated films for Pradaxa in two different styles, a flat 2D character piece, "Tales of Executional Excellence", and a hand drawn whiteboard explainer.
The Brief
We were asked to create a whiteboard film where illustrations draw on portraying the concepts being explained in the voice over. These were all the rage for a season and I guess at some point all animation companies did a few.
What CUMI Created
We designed the characters and look and feel then animated the drawing in time with the voiceguide and added some simple camera moves.
Tales of Executional Excellence
A flat 2D character film (4 min 30 sec), opening on its own title card and small print reading "UK/DBG-171273, MAY 2018". Two characters in conversation, a nurse character, and a crowd gathered around an easel reading "Pradaxa", including a hand-drawn MCDA (Multi Criteria Decision Analysis) diagram in the same whiteboard style as chapter two.
Whiteboard Animation
A hand-drawn whiteboard film (2 min 17 sec): a marker hand draws a monitor and a head, a weather metaphor contrasting sunshine with rain, a row of pill icons, and a stethoscope-and-sun icon beside a character on a bicycle.
Gallery
Credits
- Animation
- CUMI
- Client
- Pradaxa