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Hyundai, New Thinking, New Possibilities: showreel still

Hyundai, New Thinking, New Possibilities

Client
Hyundai
Services
Motion Graphics · 2D Animation · Title Sequence

A chalkboard and polaroid year end review film for Hyundai, running through real cars, real numbers and real moments from the year, closing on the brand's own line, New Thinking. New Possibilities.

Hyundai, New Thinking, New Possibilities: full film

The Brief

Create a short end of year review, with footage and script provided.

What CUMI Created

CUMI built the film around a hand chalked blackboard, with photographs pinned to it like a scrapbook, the Hyundai i30 3 Door and a Hyundai rally car sit alongside real statistics chalked up beside them, 'A new website connects with 5 million visitors' and 'PCP take up more than doubles', and a football freestyle sequence shown as a strip of polaroids. The film closes on a handwritten line, 'This year, let's inspire more conversations', before the real Hyundai logo and its own strapline, New Thinking. New Possibilities.

Frame from the Hyundai film, a strip of polaroid photographs of a football freestyle sequence
One of the film's polaroid strips, framing a football freestyle sequence.
Frame from the Hyundai film reading 'A new website connects with 5 million visitors', beside a Hyundai i30 3 Door polaroid
One of the film's chalked up statistics, set beside a Hyundai i30 3 Door still.
Frame from the Hyundai film, a polaroid of a Hyundai rally car
A Hyundai rally car, shown as one of the film's pinned up polaroids.

Credits

Animation
CUMI
Client
Hyundai