EMA My Way

Client: EMA
Services: CGI · 3D Animation · Compositing

A short talking heads film created in the style of EMAs successful campaign.

EMA, My Way, a red Royal Mail postbox with its Last Collection Time panel visible, as a giant hand passes by — A real Royal Mail postbox in the miniature street set, its collection time panel legible on screen.

EMA, My Way, giant legs walking past recycling and clothing donation bins labelled Large and Clothes Shoes — Giant legs "walk" past a row of recycling and clothing donation bins.

EMA, My Way, a framed portrait advert of a young man in a cap, glowing beside an animated pound coin graphic — A framed portrait advert on a wall, an animated pound sterling coin glowing beside it.

The Brief

After EMA's successful campaign centered around turning hands into walking characters, the client wanted a longer video containing the talking head interviews of a number of different students. Real faces, real life needs.

What CUMI Created

We were lucky enough to have access to some of the original film's assets but also cast and shot new hands on green screen to create extra elements that were needed. The rest of the environments were created from photographs of locations and cut up in Photoshop before being animated in After Effects.

The Film

My way.

Credits

CGI & Animation: CUMI
Client: EMA