Cook Questions

Services
2D Animation · Motion Graphics

We produced the entire graphics package for the TV show "Cook's Questions." There was a mixture of name straps, graphical explainers and animated menus all to be designed.

The Brief

Create a style that was clean and elegant taking into consideration traditional french menu designs.

What CUMI Created

We came up with a number of different concept art and colour palettes to excite the client and then designed and storyboarded all the sequences before illustrating and animating them in After Effects.

Episode 1: Animations

An explainer sequence opening on a "September" title card over an animated ocean-wave background, then walking through an oven-braising method under the heading "The 3 L's: Liquid, Lid, Low Oven" (1 min 26 sec).

Episode 1: Menus

Animated tasting-menu graphics under a "Signature Dish Beetroot" logo card, cycling through three named courses, including "Venison, Honey & Lavender, Compressed Pear" and "Beetroot Ice Cream" (51 sec).

Episode 2: 500 Degrees

A short animated title card comparing cooking temperatures, a pan of water at "212 Degrees" against a frying pan at "500 Degrees" (8 sec). Shorter than the other three, and clearly a bumper for an episode rather than a full film, but real finished footage in its own right.

Episode 3: Animations

A second explainer sequence: an "8 Hours" timer graphic beside a set of scales, a "June" title card over an animated artichoke, and a knife and chopping board graphic (1 min 31 sec).

Credits

Animation
CUMI