Britain at Dinner
A fixed rig documentary format for Channel 4 about how Britain cooks and eats as a nation. CUMI animated a sequence of different foods forming the Union Jack for the show's identity.
The Brief
Channel 4 commissioned a new fixed rig features format, Britain at Dinner, taking a fly on the wall look at how we cook and eat as a nation while providing an insight into the very heart and soul of British life. The kitchen is the epicentre of many households, and the format reveals what people are really rustling up behind closed kitchen doors, as well as the battles over who's "head chef" and what we discuss, between mouthfuls, at dinner tables in every corner of British society. Britain at Dinner pulls up a chair and lives meal by meal with a smorgasbord of extraordinarily "foodie" families, from obsessive amateur chefs and competitive home cooks to families who spend all day in the kitchen feeding their super sized families, revealing the meals we love to cook as a nation, the part food plays in home life, and how relationships are often tested in the heat of the kitchen. The format is about food's purpose at home beyond nutrition, food is the force that brings families together, and the kitchen is a focal point for household interaction, so being a fly on the kitchen wall is a real portal to funny and touching moments of British home life.
What CUMI Created
To keep in line with the fun and family feel of the show, CUMI animated a sequence of a family of different foods coming on screen to create the Union Jack, strawberries forming the cross and diagonals, with oranges, peas, sushi, fries, pasta and more filling in the surrounding triangles, before the show's own title settles over the top. The best part of the job was when we got to eat all the food after filming but the results, though simple were iconic.
Gallery
Credits
- Animation
- CUMI
- Client
- Channel 4