AXA Investment Managers, Data, What's the Point?
An opening sequence created for AXA Investment Managers' conference at the Hotel Intercontinental Paris, setting the tone for the day on a giant screen above the room.
The Brief
AXA Investment Managers asked CUMI to open their conference at the Hotel Intercontinental Paris, working with Simon Shelley to set the tone for the day ahead. Played on a giant screen above a packed hall, the sequence had to hold the room's attention and lift its energy before the first speaker took the stage, so the script and visuals were built directly around that opening talk, letting one lead straight into the other.
What CUMI Created
CUMI built the sequence as a run of short, confident statements drawn from AXA's own data and analysis, each one landing with the scale the screen demanded, before closing on the line that gives the piece its title. Sound design was created by Matt Sutton.
Gallery
“Working with CUMI is always an exciting and enlightening experience. Creatively, they find imaginative ways to approach every piece of content, and I always come away having learned something new. Their execution is dynamic and fun, and ultimately it has nailed the brief for our partners every time.”
Credits
- Animation
- CUMI
- Client
- AXA Investment Managers
- Agency
- Shelley Collective
- Sound Design
- Matt Sutton