← Back
Start a Project
Air bp, The Aviation Fuel Business Everyone Wants to Work With: showreel still

Air bp, The Aviation Fuel Business Everyone Wants to Work With

Client
Air bp
Services
Motion Graphics · 2D Animation · Character Illustration

A flat illustration animated film for Air bp, BP's aviation fuel business, moving from a hand drawn 'We are BP' title card through staff testimonials and a crowd of character illustrations to a closing line, the aviation fuel business that everyone wants to work with.

Air bp, The Aviation Fuel Business Everyone Wants to Work With: full film

AIR BP (Mandarin Language Version)

The Brief

Made in the summer of 2011, Air bp wanted a film that showed the importance of company character, highlighting the three key characteristics that make them one of the best aviation fuel providers in the market.

What CUMI Created

Our team of animators turned the project around in a short amount of time, using Flash and Photoshop to create the animation and compositing it all together in After Effects. The finished film was translated into 8 different languages to go around the key places Air bp operates. We also created a large number of still frames, using the same style and characters. These were used in powerpoint presentations to brand the film together with other coms.

Frame from the Air bp film, a quoted line, 'A world class operator', beside an illustrated worker in orange overalls
One of the film's testimonial beats, paired with a flat character illustration.
Frame from the Air bp film, a wide crowd of flat character illustrations
The film's crowd scene, bringing its full cast of characters together.
Frame from the Air bp film, a vapour trail heart drawn against a blue sky
A vapour trail heart motif, used just before the film's closing logo card.

Credits

Animation
CUMI
Client
Air bp